Swiss Watch Company Brings a Lawsuit against Charlize Theron
As stated by the court ***s filed by company, Charlize Theron violated the agreement, valid from February, 2006 to December, 2006. The complaint had a right to believe that the signed agreement would keep their celebrity partner from promoting any watch and jewelry pieces. It has not been mentioned how much Raymond Weil is seeking in damages, but the company had spent an overall of over $ 20 million on the advertising campaign 'staring' Charlize Theron.Naturally, Charlize Theron was generously rewarded for being the brand's ambassador.However, in March, 2006 the actress signed another endorsement deal about the promotion of a Dior perfume. There appeared photos of Charlize Theron wearing a Christian Dior timepiece at a film festival that took place in Austin, Texas. Visitors of the festival could see the photo of the actress with the Christian Dior watch on her wrist.The Raymond Weil-Charlize Theron agreement did not allow the actress participate in any advertisements for jewelry items, even for charity purposes. However, the Hollywood star took part in an advertisement to support an Anti-AIDS charity campaign, wearing a necklace.