Swiss Watch Company Brings a Lawsuit against Charlize Theron
Unfortunately in some cases the brands and their ambassadors suffer from misunderstanding, as it recently happened with Charlize Theron and Raymond Weil.In February, 2007 the Swiss watch*** company filed a breach of contract lawsuit against the actress. According to an endorsement deal, signed by Charlize Theron, the Oscar-winning actress agreed to wear in public only the brand's luxurious timekeeping creations in the period from October, 2005 to December, 2006.That deal gave Raymond Weil the exclusive right to use photographs of the actress in its advertising activities.It is not a secret that watch*** companies choose most successful personalities from the world of sports and motion pictures to take part in their advertising campaigns. Celebrities greatly contribute to further promotion of the brands' products as they attract a great deal of attention by their image of success and glamor. International stars enjoy love of army of fans – that makes the advertised products reach the hearts of more and more people.