Swiss Watch Company Brings a Lawsuit against Charlize Theron

As stated by the court ***s filed by company, Charlize Theron violated the agreement, valid from February, 2006 to December, 2006. The complaint had a right to believe that the signed agreement would keep their celebrity partner from promoting any watch and jewelry pieces. It has not been mentioned how much Raymond Weil is seeking in damages, but the company had spent an overall of over $ 20 million on the advertising campaign 'staring' Charlize Theron.Naturally, Charlize Theron was generously rewarded for being the brand's ambassador.However, in March, 2006 the actress signed another endorsement deal about the promotion of a Dior perfume. There appeared photos of Charlize Theron wearing a Christian Dior timepiece at a film festival that took place in Austin, Texas. Visitors of the festival could see the photo of the actress with the Christian Dior watch on her wrist.The Raymond Weil-Charlize Theron agreement did not allow the actress participate in any advertisements for jewelry items, even for charity purposes. However, the Hollywood star took part in an advertisement to support an Anti-AIDS charity campaign, wearing a necklace.

Swiss Watch Company Brings a Lawsuit against Charlize Theron

Unfortunately in some cases the brands and their ambassadors suffer from misunderstanding, as it recently happened with Charlize Theron and Raymond Weil.In February, 2007 the Swiss watch*** company filed a breach of contract lawsuit against the actress. According to an endorsement deal, signed by Charlize Theron, the Oscar-winning actress agreed to wear in public only the brand's luxurious timekeeping creations in the period from October, 2005 to December, 2006.That deal gave Raymond Weil the exclusive right to use photographs of the actress in its advertising activities.It is not a secret that watch*** companies choose most successful personalities from the world of sports and motion pictures to take part in their advertising campaigns. Celebrities greatly contribute to further promotion of the brands' products as they attract a great deal of attention by their image of success and glamor. International stars enjoy love of army of fans – that makes the advertised products reach the hearts of more and more people.

Cycling World Champion Develops a New Watch

The creators of the timepiece applied the most robust and harmoniously-united materials into its development.Formex and Fabian Cancellara formed an ideal team. The partners share the common passions - love for innovative ideas and strive for excellent performance. Formex timekeepers and the sportsman display great resistance to extreme conditions. The time trial world champion has been really enthusiastic about the project and will proudly wear the Cancellara watch on his wrist.Fabian Cancellara, aged 26, is a professional road bicycle racer from Switzerland, especially well-known for his time trial victories. As a teenager, Fabian reached impressive results in time trial competitions. In 2001 he joined the professional sport, having become a member of Mapei-Quick Step, one of the most successful teams at that time. Among the sportsman's latest achievements is his victory in the World Time Trial Champion 2006 when he became the single Swiss trialist who came in second in the Classic Paris-Roubaix race.Formex Watch SA joined efforts with Fabian Cancellara in creating a new watch model. Fabian, time trial world champion and Paris-Roubaix race winner, assisted the brand's watchmakers in developing the Cancellara watch.The Cancellara timepiece has been inspired by the case suspension system patented by Formex, and the legendary cobblestones of Paris-Roubaix, a prominent one-day professional bicycle road race organized in northern France. The model is developed in a limited edition and will be presented at the forthcoming BaselWorld Show.Fabian Cancellara enjoyed contributing to the development of the timepiece bearing his own name. The famous sportsman had a fine chance to find out more about innovative technologies that go into creating Formex timepieces. Among the Cancellara watch's special features you will discover its invisible suspension, the dial with the superb 'pave' cobblestones and the bracelet with texture similar to the profile of a bike tire.

Naomi Campbell at Community Service

Since then, the designer's boots have become best-sellers – Louboutin received over 1,200 for the pair worn by Naomi.The British model managed to make her community service seem to be a part of some luxurious fashion show – on the following days the supermodel appeared in Giuliana Teso coat bought for $ 2,000 and a black leather Burberry jacket for over $5,000. Still, a real stir was caused by Naomi's Hermes carry-all bag available priced at a breath-taking $ 15,000.Having fulfilled the community service, Naomi admitted in one of her interviews it was a useful lesson for her. Despite of the humbling experience, which included cleaning walls, tables and offices, Naomi enjoyed meeting *** people who were well-mannered and really honest. The supermodel even made friends with a man and his wife and had dinner with them. Probably the community service helped Naomi fill the gap of very few upright people she is surrounded by in her everyday life.British - born supermodel Naomi Campbell is universally famous as an iconic figure in the fashion industry. Naomi entered the modeling business about 15 years ago and caused a real sensation due to her irresistible beauty and a sophisticated, hot style.One thing Naomi is notorious for is her explosive temper. In January, 2007 the supermodel was charged by her maid, Ana Scolavino, with the personal assault. Naomi threw a mobile phone into the head of the housekeeper.As the punishment for the assault, the New York Court assigned Naomi Campbell to perform five-day community service as a cleaner at New York's sanitation department, including sweeping and mopping floors. In addition to that Naomi had to pay the fine and sign for special anger management course.However, even at the community service Naomi attracted everyone's attention by her unique sense of style. During her first day at New York's sanitation department, the supermodel wore a stylish Ralph Lauren coat and stiletto boots designed by Christian Louboutin.